Listen to your customers

Collect the voice of the customers at risk.

This will help you be aware of many important things including the reason your customer bought your product, why they stuck around, and what made them cancel. The following methods and campaigns can be used to learn more about your customers:

• Instead of talking to your audience, you need to talk with them. Participate in their conversations and become active participants.
• Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships.
• Listen to...

You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.

With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.