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The most successful, high-growth companies listen to their customers and value their opinions. Prioritizing customer relationships start by building and launching products that solve their problems; but also includes continued listening. Having the trust and loyalty of your customers continues to benefit an organization as it grows.
In a PLG model, users are close to the products, and that helps dictate company direction. Some people interpret the “p” in PLG to mean that the product organization is in charge. In reality, it means that the customer is in charge.
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If the first step to building a business that’s worth a billion dollars is to develop a product that solves a meaningful problem for the customer, step two is telling the world.
To do that, you need people who will advance the mission. As a company scales, articulating the company culture ...
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Minimizing the amount of time between developing a product and providing it to customers while maximizing the number of customers that come in contact with the product allows for fast and sustainable growth. When products solve a real problem for end-users, freemiums can lead to SaaS growth with ...
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For some time, private investors and Wall Street have been betting on unprofitable startups who spend heavily on growth to scale, that is Growth at all costs.
A strategy gaining in popularity to achieve responsible scale is product-led growth (PLG)—think Slack, Calendly, E...
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The biggest challenge of businesses today is their inability to listen to customer feedback and act upon them. This explains why some companies consistently outperform others.
The Key to listening to customers is to change your mindset towards constructive criticism. Once we understand tha...
A proactive approach to customer service builds trust in and reliance on your brand, boosting customer retention.
Reaching out to customers is the best way to be proactive instead of reactive. Recommend products that might help them. Ask them about their pain points. Gather feedback on...
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