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Leadership Lessons
Microsoft -- whose stock price has soared 681 percent since Satya Nadella took over as CEO in June, 2014 -- has increased its overall score more than any other company tracked by the Drucker Institute since it began publishing this ranking in 2017.
Here are three things that contributed to Nadella's success and how business leaders can use them to benefit their organizations.
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Create a culture of customer value creation
Most new leaders change the culture as the first order of business. Nadella changed Microsoft from a company that pushed its products on customers -- without regard for whether they were best for the customer -- to one that put customers first.
Follow Nadella's approach to cultural change s...
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Microsoft Is Doing It Best
Values drive corporate performance. My research concludes that a specific set of values drives sustained success. As I wrote in Value Leadership, these values are embodied in seven principles such as fulfilling your commitments, valuing human relationships, fostering teamwork, winning through mul...
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Innovate by fostering employee learning
Nadella fostered innovation by encouraging people to adopt a new approach to product development. "We had to introduce and to promote new products and business models ([software as a service] vs. perpetual [licenses]). We had to drive our employees to interact with new corporate decision-makers -...
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Hold people accountable for results
When you change your company's culture and approach to innovation, your top executives will complain because you are forcing them to adjust how they think and act.
Nadella issues an ultimatum to his 150 top executives: "Once you become a vice president, a partner in thi...
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