Hold people accountable for results

When you change your company's culture and approach to innovation, your top executives will complain because you are forcing them to adjust how they think and act.

Nadella issues an ultimatum to his 150 top executives: "Once you become a vice president, a partner in this endeavour, the whining is over. You can't say the coffee around here is bad, or there aren't enough good people, or I didn't get the bonus. To be a leader in this company, your job is to find the rose petals in a pile of shit. You are the champions of overcoming constraints."