People use the “feedback sandwich,” thinking it will make difficult feedback easier to hear: starting with something positive (to soften up the other person), then saying something negative, and ending with something positive so they will feel good.
Unfortunately, this approach rarely works. As soon as you start with the positive, the other’s defenses go up as they wait for the “but.” They brush aside the good news and don’t take it in. The feedback sandwich is often utilized because you’re concerned the recipient will feel totally rejected if you don’t throw in some positive reinforcement.
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