Tips For Writing In Plainspeak: Clarify acronyms

Usability expert Nielson Norman Group recommends we:

• Spell out abbreviations, initialisms, and acronyms.
• Immediately include their abbreviation in the first instance.

This is helpful for all users including people who use a screen reader.

Exceptions:

• It’s ok to use abbreviations for widely used words, such as DVD
• Avoid using unexplained abbreviations in navigation links
• Don’t confuse your reader. Don’t make your prospect think.

Key takeaway: Clarify acronyms that aren’t widely known.