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How to ask open-ended questions
How to avoid awkward silences
How to show interest in others
16
85 reads
Plain language isnât a trend. Plain language isnât just for the government. Itâs for businesses who want to sell. Itâs for not-for-profits who want to raise funds. Itâs for bloggers who want to be found on Google.
Plain language is for everyone. In every language.
15
55 reads
Writing in simple, clear language helps us whether weâre sighted, blind, or have a cognitive disability. When we:
14
58 reads
15
47 reads
You might be reading this on an iPhone. Apple products are so damn easy to use, arenât they? But you might not realize the effort behind them.It takes more effort and time to write simply.
Yet we can all create a better experience for our readers by using plain language.
14
51 reads
The Myth most of us believe in:
âMy target readers are professionals with higher education.â
The Truth:
15
41 reads
Key takeaway: College-educated professionals and experts appreciate plain language.
15
53 reads
14
34 reads
Have you ever read a websiteâs terms and conditions? A privacy policy? Or a legal document? These documents are known for being ridiculously tedious and so damn hard to understand.
Donât make me think!
Usability expert Norman Nielson Group ran research on how users read on the web. Participants complained about writing that was hard to understand.
14
34 reads
A great way to start writing plainly is to use simple words instead of complex words.
Example of simple word replacements
Instead of:
15
40 reads
Cutting long sentences is a simple way to improve readability. Itâs easier to digest it on mobile too. Yet many people donât bother.
14
39 reads
Usability expert Nielson Norman Group recommends we:
This is helpful for all users including people who use a screen reader.
Exceptions:
Key takeaway: Clarify acronyms that arenât widely known.
14
34 reads
Your readers â your prospects â are busy. They read in a range of situations. On a range of devices.
They donât have time for big words, walls of text, and acronyms they have to rack their brains to figure out.
You respect their time when you use plain language. You make it easy for them to quickly digest your message. To follow you. To download your trial product. To buy from you.
15
38 reads
Write Simply!
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