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Writing in simple, clear language helps us whether we’re sighted, blind, or have a cognitive disability. When we:
You might be reading this on an iPhone. Apple products are so damn easy to use, aren’t they?
But you might not realize the effort behind them.
It takes more effort and time to write simply.
Yet we can all create a better experience for our readers by using plain language.
The Myth most of us believe in:
‘My target readers are professionals with higher education.’
Key takeaway: College-educated professionals and experts appreciate plain language.
Don’t make me think!
Usability expert Norman Nielson Group ran research on how user...
A great way to start writing plainly is to use simple words instead of complex words.
Example of simple word replacements
Usability expert Nielson Norman Group recommends we:
This is helpful for all users including people who use a screen reader.
Your readers — your prospects — are busy. They read in a range of situations. On a range of devices.
They don’t have time for big words, walls of text, and acronyms they have to rack their brains to figure out.
You respect their time when you use plain language. You make it easy for t...
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