It describes our tendency to commit to something just because we've already invested resources in it—even if it would be better to give up on it. How to control it : Always reevaluate your processes in light of new evidence.
Cognitive Bias: How Your Mind Plays Tricks on You and How to Overcome That
We fear the judgments of others, even though their judgments about us are rarely valid or significant.Tying your self-worth to everyone else’s opinions gives you a flawed sense of reality because people judge us based on a pool of influences in their own lives that have absolutely nothing to do with us.
7 Life-Changing Truths Most People Are Too Scared (or Too Stubborn) to Admit