The Four Types of Keywords
Most Search Engine Optimisers commonly agree that there are four main types of keywords to classify intent:
- Informational — searchers looking for an answer to a specific question or general information.
- Navigational — searchers intending to find a specific site or page.
- Commercial — searchers looking to investigate brands or services.
- Transactional — searchers intending to complete an action or purchase.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
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Understand Your Audience’s Search Intent
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