The Four Types of Keywords
Most Search Engine Optimisers commonly agree that there are four main types of keywords to classify intent:
- Informational — searchers looking for an answer to a specific question or general information.
- Navigational — searchers intending to find a specific site or page.
- Commercial — searchers looking to investigate brands or services.
- Transactional — searchers intending to complete an action or purchase.
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Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
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Step 5. Identifying Potential Headlines
- Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
- Identifying Search Intent for Your Keywords
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Understand Your Audience’s Search Intent
- Informational — looking for specific information on a topic
- Navigational — wants to get to a specific web page or site
- Commercial — wants to investigate their op...
Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user ...
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