Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user is searching for general information
- Transactional – the user wants to buy something online
- Commercial – the user wants to do the research before purchase
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Step 5. Identifying Potential Headlines
- Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
- Identifying Search Intent for Your Keywords
- Deci...
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Understand Your Audience’s Search Intent
- Informational — looking for specific information on a topic
- Navigational — wants to get to a specific web page or site
- Commercial — wants to investigate their op...
How to identify the search intent?
Sometimes it’s hard to guess the search intent behind a keyword.
Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...
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