They offer a few main reasons why this is a solid model, but ownership is a big piece. This matters in two big ways:
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The idea is not unlike what I’ve been promoting, but they’ve taken it a level further to refine the idea. The main idea is to publish your ideas on a platform that you own (which could be WordPress like me, but certainly doesn’t need to be), and then sharing the content across the web so your readers can see it wherever they prefer to consume content.
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