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The idea is not unlike what I’ve been promoting, but they’ve taken it a level further to refine the idea. The main idea is to publish your ideas on a platform that you own (which could be WordPress like me, but certainly doesn’t need to be), and then sharing the content across the web so your readers can see it wherever they prefer to consume content.

MICKMEL

Own your content and join the POSSE

Own your content and join the POSSE

mickmel.com

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Own your content and join the POSSE

I’ve talked many times on here about how I believe we should all work to own our content. Having content in a system that you control is absolutely the way to go, and then you can use other channels (like social media) as a means to sh...

They offer a few main reasons why this is a solid model, but ownership is a big piece. This matters in two big ways:

  1. You’re not relying on a third-party to do the right thing with your content.
  2. You’re creating an “ownership chain” of your content. Wherever you’...

Continuing to share on social media, email, and other places helps keep things easier on your readers. While I’d love to see a world where everyone uses RSS to handle their media consumption, I realize that isn’t going to happen. I’ll...

The full POSSE concept is fairly complicated and might seem overwhelming, but it doesn’t have to be. You don’t need to build your own server or anything, just set up camp in a pl...

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created 4 ideas

A simple framework to drive your long-term content marketing efforts.

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