Humans need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the new.
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A fresh look at Leadership and how to manage change.
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Identity attachment is often driven by the need to belong and feel accepted. People may associate with certain identities to feel connected to others who share similar traits or beliefs, creating a strong sense of community and validation.
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Group norms are the set of informal and formal ground rules that specify how people interact. The rules help members of the group determine how to behave. Advantages of clear ground rules within teams:
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