Invent a thing worth making, with a story worth telling, and a contribution worth talking about.
The second step is to design and build it in a way that a few people will particularly benefit from and care about.
Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.
Spread the word.
Show up –regularly, consistently, and generously, for years and years – to organize and lead and build confidence in the change you seek to make.
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Hi all! 📚I'm Juan, a Learning Coach and founder of Data Integration Systems from 🇨🇴! I'm passionated about evidence based learning, marketing & systems. You can reach me at juan@dataintegrationsystems.co
Marketing 101 coming from the expert: Seth Godin
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