Bias Towards The Individual - Deepstash

Bias Towards The Individual

Stories built around individuals provide relatability and a sense of being in the shoes of the people involved, living in the narrative.

Our tendency to give a ‘face’ and a story to a group or collection of people made us invent a dominant leader of the group, like the President, or the Team Captain, or the Monarch.

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It is the tendency to focus on successful narratives of influential leaders, who offer promising insights backed with credibility.

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