Tactics vs. Strategy
Tactics are easy to understand because we can list them. You use a tactic or you don't.
Strategy is more amorphous. It's the umbrella over your tactics, the work the tactics seek to support.
If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.
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Hi all! 📚I'm Juan, a Learning Coach and founder of Data Integration Systems from 🇨🇴! I'm passionated about evidence based learning, marketing & systems. You can reach me at [email protected]
Marketing 101 coming from the expert: Seth Godin
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