Imagine two classrooms with similar teachers. One has 15 students, the other, 32. Which group gets a better education? The smaller class - because the teacher has more time to spend customizing the lesson to each student. She has fewer students, hence fewer disruptions as well.
Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
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Leaders don't care very much for organizational structure or the official blessing of whatever factory they work for. They use passion and ideas to lead people, as opposed to using threats and bureaucracy to manage them.
There's a difference between telling people what to do, and inciting a...
A movement is thrilling. It's the work of many people, all connected, all seeking something better.
Leaders have followers. Managers have employees.
Some people admire the new and stylish far more than they respect the proven state of affairs. More often than not, these fad-focused ea...
It's OK to abandon the big, established, stuck tribe.
It's OK to say, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the...
Marketing, the verb, changed the market. The market is now a lot less impressed with average stuff for average people, and the market is a lot less impressed with loud and flashy and expensive advertising. Today, the market wants change.
Leadership almost always involves thinking and acting like the underdog. That's because leaders work to change things, and the people who are winning rarely do.
Leaders go first.
1. Publish a manifesto.
Give it away and make it easy for the manifesto to spread far and wide. It doesn't have to be printed or even written.
2. Make it easy for your followers to connect with you.
3. Make it easy for your followers to ...
When you hire amazing people and give them freedom, they do amazing stuff.
The secret of leadership : paint a picture of the future. Go there.
1. Transparency really is your only option.
2. Your movement needs to be bigger than you.
3. Movements that grow, thrive.
4. Movements are made most clear when compared to the status quo or to movements that work to push the other direction.
5. Exclude outsiders.
There are countless religions in our lives.
All great leaders are generous - they enable the tribe to thrive.
The most powerful way to enable is to be statueworthy : by getting out front, by making a point, by challenging convention, and by speaking up.
It's easy to hesitate when confronted with the feeling that maybe you're ge...
Not all leadership involves getting in the face of the tribe. It takes just as much effort to successfully get out of the way. Effective leadership does not work by inciting, but by enabling others to fill the vacuum.
The one path that never works is the most common one: doing nothi...
It only takes two things to turn a group of people into a tribe:
The communication can be:
Managers react. Responding is a much better alternative. You respond to external stimuli with thoughtful action.
But both pale in comparison to initi...
Curious is the key word. It has to do with a desire to understand, a desire to try, a desire to push whatever envelope is interesting. Leaders are curious because they can't wait to find out what the group is going to do next. The changes in the tribe are what are interesting, and curiosity drive...
Change isn’t made by asking permission. Change is made by asking for forgiveness, later.
When you identify the discomfort, you've found the...
Some tribes are stuck. They embrace the status quo and drown out any tribe member who dares to question authority and the accepted order.
Big charities, tiny clubs, struggling corporations - they're tribes and they're stuck. I'm not so interested in those tribes. They create little of val...
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