Tell a story about something that was fun or inspiring to you at work.
It will help you make connections: the brain activity of the storyteller and the listener mirror each other, despite the fact that one person is talking and one is listening.
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When someone tells a story, the brain of the other person may be in sync with the storyteller. If you can stimulate the other person’s brain with a story, you can, in effect, get that person on your side.
Because work doesn't speak for itself.
WORDS MATTER- People want to know who made it, why it was made, where it came from, and why we need this.
A good story behind an ordinary product ...
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