Query Clarification - Deepstash

Query Clarification

There are many reasons to fire up a search engine. Users may be searching to buy (transactional), research (informational), or find resources (navigational) for any given search.

By analyzing click patterns and the content type that users engage with (e.g., CTRs by content type) a search engine can leverage machine learning to determine the intent behind the user’s search.

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The idea is part of this collection:

Machine Learning With Google

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Understanding machine learning models

Improving data analysis and decision-making

How Google uses logic in machine learning

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Search Intent

Search intent is the reason behind a searcher’s query. 

It helps us recognize whether the keyword and our content match together.  

Commonly recognized search intent types: 

  • Navigational – the user is searching for a specific website/brand 
  • Informational – the user ...

Research

  1. Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
  2. Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
  3. Search Intent: Informational, Navigatio...

#2-#3

Understand Your Audience’s Search Intent

  • Informational — looking for specific information on a topic
  • Navigational — wants to get to a specific web page or site
  • Commercial — wants to investigate their op...

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