Insights II

Early adopters are hard to please. After all, their reputation is on the line when they announce their shiny new product find to their social circles.

Early adopters aren’t innovators like Elon Musk or Steve Jobs. They’re average individuals in society who like innovation.

In "The Diffusion of Innovation", Rogers says that those who class themselves as early adopters are more likely to be younger, have higher education, and perceived social status.