How to Reach Early Adopters - Deepstash
How to Reach Early Adopters

How to Reach Early Adopters

content.buysellads.com

7

Keep reading for FREE

Insights

You must give early adopters the feeling that they're getting in on something special—before everyone else

To get this group on board means you have to advertise to them in a smarter way. Targeting early adopters on forums and with non-intrusive ads on specific websites can speak to them at a higher level

5

95 reads

Insights II

Early adopters are hard to please. After all, their reputation is on the line when they announce their shiny new product find to their social circles.

Early adopters aren’t innovators like Elon Musk or Steve Jobs. They’re average individuals in society who like innovation.

In "The Diffusion of Innovation", Rogers says that those who class themselves as early adopters are more likely to be younger, have higher education, and perceived social status.

4

65 reads

Insights III

Early adopters want to be that family member that posts on Facebook about a new product. They need to be an employee in the boardroom that’s found an innovative solution to a problem that’s been dragging the company down.

Because of their willingness to experiment more with new products compared to the early majority, early adopters are also financially stable. They're willing to spend money on products that excite them.

4

44 reads

Insights IV

Don't be fooled—early adopters aren't massive risk takers. They make calculated decisions about investing and purchasing a product and take calculated risks.

To minimize the risk for early adopters, your company can serve up technical insights, testimonials, case studies and behind the scenes perspectives from innovators to encourage them to try the product for themselves.



4

45 reads

In reality, early adopters tend to have three traits in common:

  • They know they have a problem that needs solving
  • They know exactly what that problem is
  • They're actively looking for a solution

4

48 reads

Strategies to reach them

Strategy 1: Target them in their own neighborhood

Strategy 2: Use push-based acquisition

Strategy 3: Get early adopters using your product (even if it isn’t perfect)

4

57 reads

CURATED BY

juanotalo

Hi all! 📚I'm Juan, a Law & Economics Student from 🇨🇴! I'm passionated about evidence based study tips and motivation. You can reach me at juan@juanotalo.com.

CURATOR'S NOTE

Solved a question I had

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates