You must give early adopters the feeling that they're getting in on something special—before everyone else

To get this group on board means you have to advertise to them in a smarter way. Targeting early adopters on forums and with non-intrusive ads on specific websites can speak to them at...

Early adopters are hard to please. After all, their reputation is on the line when they announce their shiny new product find to their social circles.

Early adopters aren’t innovators like Elon Musk or Steve Jobs. They’re average individuals in society who like innovation.

In "The Dif...

Early adopters want to be that family member that posts on Facebook about a new product. They need to be an employee in the boardroom that’s found an innovative solution to a problem that’s been dragging the company down.

Because of their willingness to experiment more with new products com...

Don't be fooled—early adopters aren't massive risk takers. They make calculated decisions about investing and purchasing a product and take calculated risks.

To minimize the risk for early adopters, your company can serve up technical insights, testimonials, case studies and behind ...

• They know they have a problem that needs solving
• They know exactly what that problem is
• They're actively looking for a solution

Strategy 1: Target them in their own neighborhood

Strategy 2: Use push-based acquisition

Strategy 3: Get early adopters using your product (even if it isn’t perfect)