Learn more about motivationandinspiration with this collection
Cultivating self-awareness and self-reflection
Prioritizing and setting boundaries for self-care
Practicing mindfulness and presence
In reality, early adopters tend to have three traits in common:
- They know they have a problem that needs solving
- They know exactly what that problem is
- They're actively looking for a solution
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51 reads
MORE IDEAS ON THIS
Insights II
Early adopters are hard to please. After all, their reputation is on the line when they announce their shiny new product find to their social circles.
Early adopters aren’t innovators like Elon Musk or Steve Jobs. They’re average individuals in society who like innovation.
In "The Dif...
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Insights
You must give early adopters the feeling that they're getting in on something special—before everyone else
To get this group on board means you have to advertise to them in a smarter way. Targeting early adopters on forums and with non-intrusive ads on specific websites can speak to them at...
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98 reads
Insights III
Early adopters want to be that family member that posts on Facebook about a new product. They need to be an employee in the boardroom that’s found an innovative solution to a problem that’s been dragging the company down.
Because of their willingness to experiment more with new products com...
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46 reads
Strategies to reach them
Strategy 1: Target them in their own neighborhood
Strategy 2: Use push-based acquisition
Strategy 3: Get early adopters using your product (even if it isn’t perfect)
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Insights IV
Don't be fooled—early adopters aren't massive risk takers. They make calculated decisions about investing and purchasing a product and take calculated risks.
To minimize the risk for early adopters, your company can serve up technical insights, testimonials, case studies and behind ...
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CURATED FROM
CURATED BY
Hi all! 📚I'm Juan, a Learning Coach and founder of We Learn from 🇨🇴! I'm passionated about evidence based learning, marketing & systems. You can reach me at juan@welearn.com.co
Solved a question I had
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