Routines come easy and don't require much thought. We know which ones are beneficial, such as regular sleep and exercise. We also know which aren't so good for us, like overstressing or smoking. But habits are hard to break.
Companies also have habits. Some keep you afloat, while others might be holding you back. Companies can learn new habits, but not without effort. However, we can stick with something long enough to become a habit when we are motivated.
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Not all company habits are profitable. Changing habits is hard, but some things can motivate us to develop winning habits.
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Many habits are simply routines, but not all of them. For example, there isn't a habit for a hard workout at the gym - you won't become absent-minded midway through a benchpress.
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