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it’s valuable for people working in marketing and business to review their personal digital maturity. This relates to reviewing their experience and skills for helping their business increase their digital capabilities.
Whether you are a manager directing improvements in digital marketing or a specialist marketer looking to develop your digital skills it’s useful to understand what your gaps are and what the priorities are to develop your skills.
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In some industry sectors where digital channels have become a primary channel to market such as retail, financial services and travel, it has become essential to increase digital maturity to compete. In other sectors like some business-to-business industries and Pharma where traditional channels ...
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This framework covers these 5 aspects of maturity. As would be expected from Google’s commercial interests these have a strong focus on customer acquisition via media using a data-driven approach.
Unlike the framework above there is less focus further down the funnel considering digital cus...
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To help create the digital marketing maturity frameworks I adapted the Carnegie Mellon Capability Maturity Model (CMM) for software. While detailed assessments differed, it appealed since it has 5 clearly defined stages that correspond to improving maturity.
Maturity frameworks are often de...
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The process to review and improve digital maturity:
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In larger digital transformation projects, it may have a broad scope covering digital business and with a focus on digital technology and digital data. Digital business includes using digital communications to support interactions with a range of partners from suppliers to channel partners and cu...
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