The process to review and improve digital maturity:

• Define digital maturity in different categories using a framework with the right scope
• Identify opportunities or weaknesses across digital capabilities within the framework to prioritize improvements
• Demonstrate the bu...

In some industry sectors where digital channels have become a primary channel to market such as retail, financial services and travel, it has become essential to increase digital maturity to compete. In other sectors like some business-to-business industries and Pharma where traditional channels ...

it’s valuable for people working in marketing and business to review their personal digital maturity. This relates to reviewing their experience and skills for helping their business increase their digital capabilities.

Whether you are a manager directing improvements in digital marketing ...

In larger digital transformation projects, it may have a broad scope covering digital business and with a focus on digital technology and digital data. Digital business includes using digital communications to support interactions with a range of partners from suppliers to channel partners and cu...

To help create the digital marketing maturity frameworks I adapted the Carnegie Mellon Capability Maturity Model (CMM) for software. While detailed assessments differed, it appealed since it has 5 clearly defined stages that correspond to improving maturity.

Maturity frameworks are often de...

This framework covers these 5 aspects of maturity. As would be expected from Google’s commercial interests these have a strong focus on customer acquisition via media using a data-driven approach.

Unlike the framework above there is less focus further down the funnel considering digital cus...