Defining Digital Maturity

In larger digital transformation projects, it may have a broad scope covering digital business and with a focus on digital technology and digital data. Digital business includes using digital communications to support interactions with a range of partners from suppliers to channel partners and customers.

Often the scope of digital transformation will be narrower, offering the opportunity for a brand to transform customer value propositions, business/revenue models and communications. This focus is valuable since it reviews opportunities for businesses to compete more effectively.