Learn more about personaldevelopment with this collection
How to close the deal
How to handle objections
How to present your value to your employer
To help create the digital marketing maturity frameworks I adapted the Carnegie Mellon Capability Maturity Model (CMM) for software. While detailed assessments differed, it appealed since it has 5 clearly defined stages that correspond to improving maturity.
Maturity frameworks are often developed by large consultancies for large international brands, but I was keen that our offering would also be relevant for small and medium-sized businesses and cover both strategy and practical communications techniques.
14
25 reads
MORE IDEAS ON THIS
In some industry sectors where digital channels have become a primary channel to market such as retail, financial services and travel, it has become essential to increase digital maturity to compete. In other sectors like some business-to-business industries and Pharma where traditional channels ...
14
33 reads
This framework covers these 5 aspects of maturity. As would be expected from Google’s commercial interests these have a strong focus on customer acquisition via media using a data-driven approach.
Unlike the framework above there is less focus further down the funnel considering digital cus...
14
30 reads
The process to review and improve digital maturity:
14
80 reads
it’s valuable for people working in marketing and business to review their personal digital maturity. This relates to reviewing their experience and skills for helping their business increase their digital capabilities.
Whether you are a manager directing improvements in digital marketing ...
14
37 reads
In larger digital transformation projects, it may have a broad scope covering digital business and with a focus on digital technology and digital data. Digital business includes using digital communications to support interactions with a range of partners from suppliers to channel partners and cu...
14
40 reads
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates