CMM Maturity Framework

To help create the digital marketing maturity frameworks I adapted the Carnegie Mellon Capability Maturity Model (CMM) for software. While detailed assessments differed, it appealed since it has 5 clearly defined stages that correspond to improving maturity.

Maturity frameworks are often developed by large consultancies for large international brands, but I was keen that our offering would also be relevant for small and medium-sized businesses and cover both strategy and practical communications techniques.