Repeating a familiar tone, style, and story arc won't guarantee immediate success. Hallmark started airing only a few movies a year before it caught on.
After you publish a few pieces of content containing familiar elements, pay attention to your audience's reaction. Look at your analytics to see how many views the content gets during the first week or month. How often do readers click on the call to action?
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CURATED FROM
Why a Content Formula Isn't Lazy – It's a Hallmark of Bingeable Series
contentmarketinginstitute.com
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Audiences like to consume the familiar. With some thinking, you can create content that works for them and your brand.
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