It's OK for the audience to know how the story ends
All Hallmark movies have happy endings. Audiences like the comfort of knowing how things will turn out.
A brand wouldn't publish a customer story that turns out bad or remains unsolved. Audiences want to know the story that leads to a successful outcome.
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32 reads
CURATED FROM
Why a Content Formula Isn't Lazy – It's a Hallmark of Bingeable Series
contentmarketinginstitute.com
8 ideas
·281 reads
IDEAS CURATED BY
Audiences like to consume the familiar. With some thinking, you can create content that works for them and your brand.
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