A bigger audience doesn't require a bigger budget

Hallmark holiday movies attract about 80 million viewers for one holiday season. Hallmark productions reuse shooting locations, plot points and anything else they can.

When you consider how to do the most with your content marketing budget, look for ways to save, such as writing all the scripts for a monthly video and shooting them in one batch. Or, instead of hiring several freelancers over the next six months, you may save time by using one qualified writer to write all the pieces.