Expect copycats
Be flattered when other brands recreate your efforts. But continue to tweak to keep your content current, relevant, and reasonably familiar to your audience.
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Why a Content Formula Isn't Lazy – It's a Hallmark of Bingeable Series
contentmarketinginstitute.com
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Audiences like to consume the familiar. With some thinking, you can create content that works for them and your brand.
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Keep your tone of voice consistent
- Brands can (and should) aim to develop their own tone of voice to set themselves apart.
- But this tone of voice also needs to be in line with the preference of their intended audience.
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