Build a culture that's foundational, not aspirational

65% of CEOs agree that culture is vital to their company's performance, yet only 16% are satisfied with its strength. Values are critical to company culture. When the road ahead is uncertain or needs a difficult decision, values will give clarity.

There are two types of culture.

• Aspirational values are about how you want to show up.
• Foundational values are about who you already are. It can unite your team from the moment of hiring.