Build a culture that's foundational, not aspirational - Deepstash

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Build a culture that's foundational, not aspirational

65% of CEOs agree that culture is vital to their company's performance, yet only 16% are satisfied with its strength. Values are critical to company culture. When the road ahead is uncertain or needs a difficult decision, values will give clarity.

There are two types of culture.

  • Aspirational values are about how you want to show up.
  • Foundational values are about who you already are. It can unite your team from the moment of hiring.

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MORE IDEAS FROM THE SAME ARTICLE

Culture is a living organism that can be stronger at 1,000 employees than it was at a few, provided it has the right ingredients and foundation.

Company growth is not just about products and services but also people and teams. That means creating space for subcultures to emerge. For example, your sales team may have a different working style than your product team.

Promoting individual expression and subcultures doesn't mean free for all. Everyone should still enjoy it in the end. CEOs should encourage projects or ideas that align with company values. A CEO should communicate what works and what doesn't.

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