Subcultures have different principles, not different values

Company growth is not just about products and services but also people and teams. That means creating space for subcultures to emerge. For example, your sales team may have a different working style than your product team.

Leaders may view subcultures as a threat, but embracing them can help the larger teams thrive because of their differences. For example, one team can have a stronger bias toward urgency that expresses their passion for speed and dedication to the customer.