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Offer surprising statistics

Science journalists put data into context to catch the readers' attention.

But they know the reader's eyes will glaze over topics like greenhouse gas emissions if the event is not put into context. So they wrote, "The concentration of gas in the atmosphere that causes climate change is the highest it's been in 800,000 years."

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MORE IDEAS FROM THE SAME ARTICLE

A wow moment can be as simple as packaging content creatively to reveal a surprise.

Steve Jobs intentionally designed a wow moment in every major product launch, using products like props in a magic show.

People naturally pay more attention to stories, so consider telling more of them. 

We remember pictures better than words. In presentations, use short videos. People likely will pay intense attention to your screen. This is known as the "picture superiority effect".

Our brains understand metaphors. We compare unfamiliar things to things we understand.

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