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Ideas from books, articles & podcasts.

Offer surprising statistics

Science journalists put data into context to catch the readers' attention.

But they know the reader's eyes will glaze over topics like greenhouse gas emissions if the event is not put into context. So they wrote, "The concentration of gas in the atmosphere that causes climate change is the highest it's been in 800,000 years."

STASHED IN:

@keving

created an idea from a article:

INC

Use this Steve Jobs presentation hack to keep your audience's attention.

inc.com

MORE IDEAS FROM THE SAME ARTICLE

Plan surprise reveals

A wow moment can be as simple as packaging content creatively to reveal a surprise.

The "wow" factor in a story

Steve Jobs intentionally designed a wow moment in every major product launch, using products like props in a magic show.

Tell more stories

People naturally pay more attention to stories, so consider telling more of them.

Show photos, images, and videos

We remember pictures better than words. In presentations, use short videos. People likely will pay intense attention to your screen. This is known as the "picture superiority effect".

Create analogies

Our brains understand metaphors. We compare unfamiliar things to things we understand.