Use this Steve Jobs presentation hack to keep your audience's attention.

Science journalists put data into context to catch the readers' attention.

But they know the reader's eyes will glaze over topics like greenhouse gas emissions if the event is not put into context. So they wrote, "The concentration of gas in the atmosphere that causes climate change is the highest it's been in 800,000 years."

Our brains understand metaphors. We compare unfamiliar things to things we understand.

Billionaire Warren Buffet uses analogies to simplify complex financial topics. For example, he explains how he chooses winning companies by saying, "I look for economic castles protected by unbreachable moats."

A wow moment can be as simple as packaging content creatively to reveal a surprise.

In 2007, Steve Jobs repeatedly mentioned three new products - a new iPod, a phone, and an internet communicator. Finally, he stated that it is not three devices but one device: the iPhone.

We remember pictures better than words. In presentations, use short videos. People likely will pay intense attention to your screen. This is known as the "picture superiority effect".

If your presentation repeats the same pattern, you will lose your audience's attention. Instead, break it up with photos or videos.