A wow moment can be as simple as packaging content creatively to reveal a surprise.

Steve Jobs intentionally designed a wow moment in every major product launch, using products like props in a magic show.

People naturally pay more attention to stories, so consider telling more of them. 

We remember pictures better than words. In presentations, use short videos. People likely will pay intense attention to your screen. This is known as the "picture superiority effect".

Science journalists put data into context to catch the readers' attention.