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Plan surprise reveals

A wow moment can be as simple as packaging content creatively to reveal a surprise.

In 2007, Steve Jobs repeatedly mentioned three new products - a new iPod, a phone, and an internet communicator. Finally, he stated that it is not three devices but one device: the iPhone.

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MORE IDEAS FROM THE SAME ARTICLE

Steve Jobs intentionally designed a wow moment in every major product launch, using products like props in a magic show.

People naturally pay more attention to stories, so consider telling more of them. 

We remember pictures better than words. In presentations, use short videos. People likely will pay intense attention to your screen. This is known as the "picture superiority effect".

Our brains understand metaphors. We compare unfamiliar things to things we understand.

Science journalists put data into context to catch the readers' attention.

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