Too much digital information creates blind spots

In 2013, the United States government launched a new website designed to help people choose health insurance. The website included price comparisons and features on all local insurance plans. Yet, most people made poor insurance choices on the Web site. The typical person chose a plan that was too expensive for their needs and income. 

Another study found that giving consumers more health care options on sites decreased their ability to find the most suitable plan. As a result, 80% of people picked sub-optimally.