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We have access to a vast amount of online information, but our brains are not wired to process them effectively. The Smarter Screen advocates for better design that improves our ability to make good decisions.

The Smarter Screen

The Smarter Screen

by Shlomo Benartzi

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1.14K reads

SHLOMO BENARTZI

“The lesson is simple: human attention has become the sweet crude oil of the twenty-first century. If you can control the levers of human attention, then you can essentially charge whatever you’d like.”

The digital revolution is changing the way we live. We have more choices than ever before and can act on them quickly. Yet, there remain profound challenges.

We may have more choices but choose the wrong thing. We have more data but miss the most relevant details. We act fa...

Research by Psychologist Nelson Cowan shows that people can remember only four pieces of information at any given time. The rest is noise. 

Whenever the amount of information we consume exceeds our ability to process it, we stop noticing it.

In 2013, the United States government launched a new website designed to help people choose health insurance. The website included price comparisons and features on all local insurance plans. Yet, most people made poor insurance choices on the Web site. The typical person chose a...

Screens can be designed using behavioural solutions and practical tools. We can use digital nudges and tailor them for our new online environment.

There are numerous differences in offline vs online thinking, which should be reflected in the designs of our screens. Since al...

In the past, we had to work hard to get any information. Now, a vast amount of information is just a click away. However, the knowledge is not always helpful. The abundance can become a burden. 

In the sea of information overload, the winners are those who can keep the attention of ...

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