The Smarter Screen - Deepstash
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“The lesson is simple: human attention has become the sweet crude oil of the twenty-first century. If you can control the levers of human attention, then you can essentially charge whatever you’d like.”



570 reads

The dilemma of digital choices

The digital revolution is changing the way we live. We have more choices than ever before and can act on them quickly. Yet, there remain profound challenges.

We may have more choices but choose the wrong thing. We have more data but miss the most relevant details. We act fast but often without thinking. However, using the tools and tactics of behavioural science can improve our online behaviour.


257 reads

The mind has limited processing power

Research by Psychologist Nelson Cowan shows that people can remember only four pieces of information at any given time. The rest is noise. 

Whenever the amount of information we consume exceeds our ability to process it, we stop noticing it.


259 reads

Too much digital information creates blind spots

In 2013, the United States government launched a new website designed to help people choose health insurance. The website included price comparisons and features on all local insurance plans. Yet, most people made poor insurance choices on the Web site. The typical person chose a plan that was too expensive for their needs and income. 

Another study found that giving consumers more health care options on sites decreased their ability to find the most suitable plan. As a result, 80% of people picked sub-optimally.


212 reads

Screens can be designed to make us smarter

Screens can be designed using behavioural solutions and practical tools. We can use digital nudges and tailor them for our new online environment.

There are numerous differences in offline vs online thinking, which should be reflected in the designs of our screens. Since almost every business is now digital and nearly every consumer is making decisions online, it’s vital that we get these designs right.


227 reads

Handling the abundance of online information

In the past, we had to work hard to get any information. Now, a vast amount of information is just a click away. However, the knowledge is not always helpful. The abundance can become a burden. 

In the sea of information overload, the winners are those who can keep the attention of customers. A good mobile app narrows down the choices to a few good ones and offers a good default selection. The app also helps people narrow down the information into reasonably sized chunks that match their mental and emotional capacity.


235 reads



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We have access to a vast amount of online information, but our brains are not wired to process them effectively. The Smarter Screen advocates for better design that improves our ability to make good decisions.

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