The dilemma of digital choices
The digital revolution is changing the way we live. We have more choices than ever before and can act on them quickly. Yet, there remain profound challenges.
We may have more choices but choose the wrong thing. We have more data but miss the most relevant details. We act fast but often without thinking. However, using the tools and tactics of behavioural science can improve our online behaviour.
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We have access to a vast amount of online information, but our brains are not wired to process them effectively. The Smarter Screen advocates for better design that improves our ability to make good decisions.
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