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The dilemma of digital choices
The digital revolution is changing the way we live. We have more choices than ever before and can act on them quickly. Yet, there remain profound challenges.
We may have more choices but choose the wrong thing. We have more data but miss the most relevant details. We act fast but often without thinking. However, using the tools and tactics of behavioural science can improve our online behaviour.
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MORE IDEAS ON THIS
“The lesson is simple: human attention has become the sweet crude oil of the twenty-first century. If you can control the levers of human attention, then you can essentially charge whatever you’d like.”
SHLOMO BENARTZI
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Handling the abundance of online information
In the past, we had to work hard to get any information. Now, a vast amount of information is just a click away. However, the knowledge is not always helpful. The abundance can become a burden.
In the sea of information overload, the winners are those who can keep the attention of ...
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Screens can be designed to make us smarter
Screens can be designed using behavioural solutions and practical tools. We can use digital nudges and tailor them for our new online environment.
There are numerous differences in offline vs online thinking, which should be reflected in the designs of our screens. Since al...
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Too much digital information creates blind spots
In 2013, the United States government launched a new website designed to help people choose health insurance. The website included price comparisons and features on all local insurance plans. Yet, most people made poor insurance choices on the Web site. The typical person chose a...
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The mind has limited processing power
Research by Psychologist Nelson Cowan shows that people can remember only four pieces of information at any given time. The rest is noise.
Whenever the amount of information we consume exceeds our ability to process it, we stop noticing it.
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CURATED FROM
IDEAS CURATED BY
We have access to a vast amount of online information, but our brains are not wired to process them effectively. The Smarter Screen advocates for better design that improves our ability to make good decisions.
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The gift of the digital world
Digital is an incredible medium, an enabler of businesses that previously wouldn’t have had a chance of succeeding without a factory and huge investment. But it’s not mastering the medium—understanding how the technology works—that matters; it’s how and why you use it.
You...
The Distraction of Digital Technology
Email, chat apps, social media, and other tools can be just as productive as they can be distracting. How do we get the most out of the good parts of technology while protecting ourselves from the bad?
To be a digital minimalist means you accept the idea that new communication technologies...
Reasons We Suffer From The Law Of Unintended Consequences
- We play it safe and do not want to take the time and investigate the root cause of a problem.
- Our many cognitive biases act like blind spots, making us only see immediate threats.
- We focus on something visual and available...
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