Learn more about business with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Bringing The Most Value
An easy way to wrap your head around building your brand early is to think of a branding road map in connection with your product road map.
Think of a brand as the interface between your product, business and market. It’s critical for the two — your brand and your business — to be in sync.
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66 reads
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The Branding Part That is Visible
Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company.
When we think of “branding," most of us envision the Coca-Colas of the world, spending millions of dollars to pick the rig...
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117 reads
Starting To Build Your Branding
When thinking about your first stab at building a brand, keep your early adopters in mind — your investors, partners, talent — and answer these questions:
1. What is my way of seeing the opportunity?
2. What gives me the advantage to capture the opportunity?
3. What is the job t...
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49 reads
Early Stage Branding
Branding for early-stage startups matters a whole lot outside of the consumer vertical. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money and building partnerships.
These audiences, as much as any, are composed of people who want to fe...
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70 reads
A Successful Early Stage Brand
A common misconception is that a brand is essentially a collection of important artefacts — mission, vision, a tagline about making the world a better place and a logo. There’s hope that these individual artefacts will add up to a greater whole.
Having a mission, vision and values written ...
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52 reads
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Make fun a priority
It’s difficult to maintain your passion as you attempt to grow a legitimate business.
Always make fun and passion a priority. This means hiring people who are equally passionate as you are about your idea or product, creating policies and branding that reflect your passion, and buil...
Pandemic Blues
It’s tough to assess how much of the current environment is temporary, and that some companies will experience a permanent shift in how they do business.
Advice to early-stage startups: Put your head down, build your product…. You see where the world is in 12 months when y...
Conduct market research and gather data
Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market
Don’t lim...
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