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Integrating innovation throughout a company is crucial to ensure a continuous flow of creative and actionable ideas. This requires the existence of a formal innovation network that sits alongside the execution engine and supports and incentivises the involvement of middle management.
While they are the oft-forgotten foot soldiers of innovation, they play a key role in championing and channelling promising ideas to implementation.
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Creation needs to take place across the company. Innovation is often just defined as R&D. But that’s not enough; it’s important to involve everyone in the innovation process and make it accessible across the company.
Middle managers are a vital part of innovation, without them, innovation is lost.
This cross-company innovation framework at Bayer is supported by WeSolve, a digital platform that allows all employees to post any challenges or problems they are facing. Issues submitted can range from a frontline worker in Spain trying to help farmers monitor pesticide levels, to a manager ...
The integration process encompasses two main elements: “connecting the dots” between all the new ideas that are springing up from around the organisation; and selecting, channelling and testing those ideas and deciding whether they are worthy of implementation.
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