Learn more about marketingandsales with this collection
The history of fashion
The impact of fashion on society
The future of the fashion industry
Keep Communication Active
If someone has already purchased a product or engaged with your content, you want to keep them communicating.
Instead of replying with an emoji or a “Thanks!”, keep the conversation flowing with a question. Ask for feedback, get their views on the best feature for a product, and generate a little more back and forth to hold their attention.
The longer you keep them engaged, the more you get to establish your brand identity, present yourself as an expert on a topic, and make sure they remember your excellent customer service.
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Join in on the Fads
Many businesses keep the same level of professionalism on their social media as they do throughout their company. Unfortunately, this can lead to stiff and boring socials. Your website is where you want to maintain that sense of professionalism—let down your hair and show off a little personality...
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Friendly Competitions
An online contest is a fantastic way to generate interest in a product release or in your business in general. Contests allow fans to engage with you in a fun, creative way.
As you develop a contest that makes sense for your business, consider what’s relevant to your operations. Ask fan...
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Social Media Takeover
Part of what keeps fans engaged with your business is the people behind the scenes. Instead of a faceless corporation, your audience wants to see who actually keeps the company running. If there’s only been one person in charge of your social media campaigns, it’s time to stage a...
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Building Trust
Social media management is all about building a connection and trust with people who may never meet you face to face.
Create content that sets you up as an expert, respond to concerns in a meaningful way, and ensure your customers turn to you whenever they need help.
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Go Live
Creating unique videos and releasing them on your socials after editing is one way to go, but you can take this technique a step further when you choose to live stream across multiple time zones to connect with all your followers at once.
When something is happening in real-time, yo...
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When Introducing a Complementary Feature
If your customer purchased your product to achieve a particular goal “A” do but they’re currently only using 2 out of 10 of the main features needed to achieve the goal “A”, use your customer success software to compare actions between your customer and users with similar attributes.
You’r...
Loyalty Programs
A top-notch product or extreme convenience can be an incentive in itself, but as markets get more crowded, it becomes harder to differentiate your offering from the competition. That's why a brand loyalty program is a great way to reel in customers and get them to stay.
A loyalty progr...
Better At Conversations
- Research has found that “Hello, how are you?” is the most effective conversation starter, but you can use context, like impressions or the location, in its place.
- Bring up topics, look for ideas and ask questions that spark energy or get the person excited.
- The eyebro...
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