Keep Communication Active
If someone has already purchased a product or engaged with your content, you want to keep them communicating.
Instead of replying with an emoji or a “Thanks!”, keep the conversation flowing with a question. Ask for feedback, get their views on the best feature for a product, and generate a little more back and forth to hold their attention.
The longer you keep them engaged, the more you get to establish your brand identity, present yourself as an expert on a topic, and make sure they remember your excellent customer service.
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