How to let a movement happen
- First, the leader needs to have the guts to stand out and be mocked.
- A leader's first follower has a crucial role: he will show everyone else how to follow.
- Next, the leader embraces the first follower as an equal. Now it's not about the leader anymore but about them.
- They will call their friends, and each one that follows will add to the movement. New followers will emulate the followers, not the leader.
- After a few more people join, you've got momentum. The more people join, the less risky it seems as they won't be ridiculed or stand out. They'll be part of the in-crowd.
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