<ul>
<li>First, the leader needs to have the guts to stand out and be mocked.</li>
<li>A leader's first follower has a crucial role: he will show everyone else how to follow.</li>
<li>Next, the leader embraces the first follower as an equal. Now it's not about the leader anymore but about them.</li>
<li>They will call their friends, and each one that follows will add to the movement. New followers will emulate the followers, not the leader.</li>
<li>After a few more people join, you've got momentum. The more people join, the less risky it seems as they won't be ridiculed or stand out. They'll be part of the in-crowd.</li>
</ul>

How to let a movement happen

<ul>
<li>Remember the importance of nurturing your first few followers as equals. It's about the movement, not about you.</li>
<li>The most important lesson is that followers transform a lone person into a leader. A leader is nothing without followers.</li>
<li>If you care about starting a movement, dare to follow and show others how to follow.</li>
</ul>

Lessons for the leaders of movements

http://www.ted.com With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)  TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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Lessons for the leaders of movements

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Bite-sized knowledge
to upgrade
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