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Basic survival skills
How to prioritize needs in survival situations
How to adapt to extreme situations
Build a testing framework
A reproducible testing process is more valuable than any one idea.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Also, make sure you have enough data points (people, content, downloads etc.) for your tests to be conclusive.
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59 reads
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Increase exposure on other platforms
Habit formation requires recurring organic exposure on other networks.
After people install your app, they need to see your content elsewhere to remind them that your app exists (e.g., Instagram photos on Facebook, TikTok videos on Instagram).
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43 reads
Create positive feedback loops
Positive feedback loops are necessary to reach "escape velocity".
One heuristic I've aimed for is for each app session to trigger 7 new people to open your app. The engagement loops on Tinder and Snapchat demonstrate how these loops can create explosive engagement.
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44 reads
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A/B testing
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
Why Is A/B Testing Important?
- When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
- A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process...
Big data Hadoop
- Ability to store and process huge amounts of any kind of data, quickly. With data volumes and varieties constantly increasing, especially from social media and the Internet of Things (IoT) , th...
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