A reproducible testing process is more valuable than any one idea.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Also, make sure you have enough data points (people, content, downloads etc.) for your tests to be conclusive.
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A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
Think about what is important in your professional and private life, then assess the offer against these metrics.
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