A reproducible testing process is more valuable than any one idea.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Also, make sure you have enough data points (people, content, downloads etc.) for your tests to be conclusive.
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Similar ideas to Build a testing framework
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
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