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Struggling to find product/market fit
If you’re struggling to find product/market fit,
- Figure out the language/market fit.
- Finding language/market fit should be "step zero" for startups as it can save you a lot of time and wasted cycles.
- Consider the four-step process to find the language that unlocks the language/market fit.
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Attentional control
People don't read startups' websites like they read books. They scan and occasionally scroll or click. This is called attentional control. Visitors decide how much attention to direct to your website or app store listing.
Attentional control modes:
- ...
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Advantages with starting with a language/market fit
- Speed. While product build-measure-learn cycles can take weeks, you can iterate language 5X in one day.
- Traction. A pre-launch lead-capture site to confirm demand with 25% conversion is a clear indication for potential investors.
- Clar...
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Why exact language is critical
Founders who want to "educate the market" need to fully capture users' attention, stop their current beliefs and then get them to adopt a new way of operating.
For most startups, it's hard enough to get people to read or click your ads, much less change their habits or beliefs.
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Step zero
Finding language/market fit should be "step zero" for startups as it can save you a lot of time and wasted cycles.
Founders should generally consider the search for language/market fit as part of the customer discovery process. (There are examples where this is less cri...
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How to find the exact language
People don't think about a list of product features or platitudes. Instead, what is running in their mind are anxieties, fears, doubts, hopes, dreams. So your headline needs to be about the stuff in their heads.
If your headline completes the sentence "Our product is...",...
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CURATED FROM
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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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2. Product-Market Fit
During this stage you validate the assumptions underlying your value proposition, and discover what customers really care about. This is a long and iterative process.
Product-market fit happens when you have evidence that your product is creating va...
What the term "product market fit" describes?
”The moment when a startup finally finds a widespread set of customers that resonate with its product.” Eric Ries
”You know you have fit if your product grows exponentially with no marketing. That is only possible if you have huge word of mouth. Word of mouth is onl...
Verifying The Business Model
This pre-launch phase of the customer discovery process involves answering three critical questions:
- Have you found a product-market fit? You have to be sure your product is a good fit for the market. Is this something a lot of people need? How well does it solve...
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