Expertise - Deepstash

Expertise

To be an expert is to be very knowledgeable about or skillful in a particular area. However, possessing this knowledge alone is not going to get traffic flooding to your website from Google. You need to understand how to communicate this knowledge in a way that engages people. 

How to create expert content?

  • Keyword research
  • Understand serachers intent
  • Understand what buyers journey stage the searchers are at
  • Balance between being comprehensive while keeping it simple
  • Think about the next queries a searcher might have and have content ready to answer that too

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

Following E-A-T as a framework when working on your business’s digital marketing means you’re taking a holistic approach to SEO & content marketing. Covering these three pillars is a smart thing to do, particularly if you want to rank pages on Google for the best search terms in your industry.

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