Google E-A-T SEO: How to Create Content Google Wants - Deepstash

Keep reading for FREE

Google E-A-T SEO

Google E-A-T SEO

To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for! 

Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for! It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher.


121 reads


To be an expert is to be very knowledgeable about or skillful in a particular area. However, possessing this knowledge alone is not going to get traffic flooding to your website from Google. You need to understand how to communicate this knowledge in a way that engages people. 

How to create expert content?

  • Keyword research
  • Understand serachers intent
  • Understand what buyers journey stage the searchers are at
  • Balance between being comprehensive while keeping it simple
  • Think about the next queries a searcher might have and have content ready to answer that too


55 reads


Being an expert is great, but it's only the beginning. When other experts/influencers in your vertical are citing you as a source of information or when your name (or brand) becomes synonymous w/ the relevant topics, then you are not just an expert — you're the authority.

KPI’s for judging authoritativeness:

  • Links from relevant & authoritative.
  • Mentions in the news or on authoritative websites in your space will still boost authoritativeness.
  • Majestic ‘trust ratio’ score & Moz Domain Authority score
  • Content is shared, widely & consistently across social media.
  • Branded search volume.


41 reads


Too many bad reviews are a sign of low quality — which decreases your trustworthiness. Address complaints before you end up with too much negativity attached to your brand. 

Ways to promote trustworthiness:

  • Have Contact, T&Cs, & Privacy Policy pages that are easily accessible.
  • Associate the website with a physical location — office/store address.
  • Have a secure web domain.
  • Have clear refunds & returns policies.
  • Include comprehensive specifications of products & relevant safety advice.
  • If you’re sharing knowledge, have an author bio included & cite external sources.


40 reads



Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

Following E-A-T as a framework when working on your business’s digital marketing means you’re taking a holistic approach to SEO & content marketing. Covering these three pillars is a smart thing to do, particularly if you want to rank pages on Google for the best search terms in your industry.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro