Authority
Being an expert is great, but it's only the beginning. When other experts/influencers in your vertical are citing you as a source of information or when your name (or brand) becomes synonymous w/ the relevant topics, then you are not just an expert — you're the authority.
KPI’s for judging authoritativeness:
- Links from relevant & authoritative.
- Mentions in the news or on authoritative websites in your space will still boost authoritativeness.
- Majestic ‘trust ratio’ score & Moz Domain Authority score
- Content is shared, widely & consistently across social media.
- Branded search volume.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Following E-A-T as a framework when working on your business’s digital marketing means you’re taking a holistic approach to SEO & content marketing. Covering these three pillars is a smart thing to do, particularly if you want to rank pages on Google for the best search terms in your industry.
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